Today, everyone is used to pharmaceutical advertising, which uses pastel shades, pastoral landscapes and rave reviews of the new “miracle drug”. But in the late 1800s, a St. Louis-based company put ads for its analgesics and antipyretics on the market in the form of a series of creepy calendars. On them, medicine was offered by creepy skeletons. And everything would be fine, but, ironically, the product that this company advertised turned out to be deadly. Continue reading
Cold shower. Invigorating…
Many consider a cold shower something out of the ordinary and, it seems, on their own will, they will never be under it. Under a cold shower, they can drive, perhaps, only a faulty boiler. But in fact, even a few seconds under a cold shower will bring the body a lot of benefits, if you follow certain rules.
Before you go to the actual benefits of a cold shower, it’s worth realizing the simple fact that a hot shower is a luxury, not a necessity. Continue reading